Portrait of Shoshana Zuboff
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Shoshana Zuboff

American scholar and author

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A Harvard professor who coined “surveillance capitalism” and argues that tech firms’ mass data collection threatens autonomy and democracy.

Shoshana Zuboff sits in the left-libertarian part of the Caucus economy and liberty compass: strongly state-led and leaning libertarian. The clearest positions are strongly tech-cautious on technology, strongly state-led on economy and leaning libertarian on liberty and authority.

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Where Shoshana Zuboff sits on ten dimensions

Each scale runs from one pole to the other, and the dot shows the overall tendency of this person's record and public life. These are simplified estimates and open to debate.

💰EconomyStrongly state-led
State-ledFree market
⚖️Liberty and authorityLeaning libertarian
LibertarianAuthoritarian
🎭CultureLeaning progressive
ProgressiveTraditional
🌍NationLeaning globalist
GlobalistNationalist
🌱EnvironmentLeaning nature-first
Growth-firstNature-first
🤖TechnologyStrongly tech-cautious
Tech-cautiousTech-optimist
🕊️War and peaceLeaning peace-first
Peace-firstStrength-first
🏛️InstitutionsLeaning anti-establishment
Anti-establishmentInstitutional
🙏ReligionSlightly secular
SecularReligious
🛡️InterventionismSlightly non-interventionist
Non-interventionistInterventionist

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Percentages show how close two profiles are across all ten dimensions. Including a person here is for study and comparison, not approval. Portrait: Alexander von Humboldt Institut for internet and society, CC BY 3.0, via Wikimedia Commons; see all photo credits.